Located roughly between the farmlands of Bakersfield and the Central Coast of California is an area that I had heard of but never been to. It is not a place one would just drive by on the way to somewhere because it is pretty much in the middle of the proverbial nowhere.
Sea Otter Classic, I did miss you! It had been a long time since I had trod the gravel paths and grassy patches, passing all those vendors in pop up tents, each one hoping for good return on their investment. It was, based on what I saw, a good show.
Then, last year, I was watching a YouTube video from The Move with Lance Armstrong and his merry men commenting on the Tour de France. One of the sponsors was a company called LMNT, an electrolyte additive to a water bottle.